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Establish an Online PresenceIn this era, the number one tool to promote your business is having an online presence where you customers can learn about your business and the vision that's driving it. Who's in Charge of Your Content ?Until now the web design companies focus have been developing brochure-like static websites for the businesses. The major problem with that is every time you need to update your contents whether it's a small or a large change, you would need to contact a webmaster or the web design company, tell them what you need, pay lots of money and by the time your website content is updated it might be too late that you would require another update. It's viscous cycle. Use a Content Management System!
Content Management Systems or CMS are web-based applications used to create, publish and manage dynamic web sites using an easy to use graphical web-based interface. CMS is like an online desktop whose features and functionality can be extended by installing additional extensions. Today CMS are used to power many different types of web presence from very simple web sites to highly complex and sophisticated web-based applications. Features Manage Site using an Online Desktop A CMS is like an online desktop. The site owners can login securely to manage the site contents and configurations through an user-friendly web-based graphical interface. Create, Edit and Publish Contents The site owner can easily create and edit their sites contents using a web-based word processors. Previously this job was very challenging as it required heavy knowledge of HTML and CSS styling. Therefore this task was mostly outsourced to webmasters and web designers. But now with a built-in word processor, regular web users are able to publish creative web pages without a need of a webmaster. Organize Contents A website has different web pages which needs to be organized properly to convey right information to the site visitors. A typical CMS allows the site owners to organize the site web pages into sections, category and articles. Create Menus Dynamically Having a site with web pages organized into sections, categories and articles, the site owners can set up dynamic navigations that directs a visitor to the desired contents. Consistent Look & Feel The CMS template manager ensures a consistent layout of site regardless of the content. That means a site skin can be changed time to time without having to worry about changing or re-entering the content. SEO out of the box Having search engine friendly (SEF) URLs is one of the ways to boost up a website ranking in the search engine results. SEF URLs are human readable and meaningful web-page addresses as oppose to meaningless and gibberish web addresses that contains lots of '?' and '&' signs. Web pages with SEF urls can be indexed by search engines such a Google and Yahoo which can result in higher search rankings. A typical CMS has a built-in ability to generate SEF urls for its dynamic web pages.
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